Overweening Generalist

Showing posts with label framing. Show all posts
Showing posts with label framing. Show all posts

Sunday, April 17, 2016

George Lakoff and Robert Anton Wilson and the Primacy of Metaphors

I've just finished re-re (and maybe even re-?) reading Brian Dean's fascinating article RAW resurgence, comparing these two thinkers, Lakoff and RAW. I highly recommend it for your edification, in case you think you might need some. (Or, as a princely or princess-like act, you might read it for Confirmation Bias that you once again indeed are "above all that"?)

But first, two asides:

I was recently reading about the incredible new tool in genetics called CRISPR, in which we can now edit the human genome like we do an email. And it's cheap. So, like, whoa! Anyway, in the discovery of these clustered, regularly interspaced short palindromic repeats found in sequences of genes, it was found that bacteria in dairy products had been invaded by viruses and had developed a way to fight off viral infections. And these viral attacks left a trace. It turns out they leave a trace in our genes too, so one researcher said these genetic read-outs are a biological vaccination card. (Do kids still have these? Or is it all by computer these days? I remember I had a cardboard piece of paper that listed all my vaccinations.)

But Lakoff and RAW (and Vico and Nietzsche and a few others) have conditioned me to spot metaphors. And here was another "reading" of a "text" in the natural world. If you get your genome sequenced - to see what genes will lead to some abominable disease so that CRISPR can go in, snip it out and replace it with something far less nefarious (remember? CRISPR works like editing some text in a digital gizmo?), medical geneticists will not be "reading" your genes in the same way you're reading this right where you are sitting now. It's "like" that, but not the same. What they "see" will not look like the vaccination card I was told to keep with me in case I had to go to the doctor. (I believe I'm dating myself here. Oh, well.) The "vaccination card" in your genes is a metaphor. Cute one, too.

Secondly, I've been trying to get a line on David Bohm's interpretation of quantum mechanics, so I was up way too late in bed recently re-reading in his Wholeness and the Implicate Order (1980), one of those books many might find to be "dry" non-fiction, but it's psychedelic to me. In his chapter on language, "The Rheomode: An Experiment With Language and Thought" I happened upon this:

"The subject-verb-object structure of language, along with its worldview, tends to impose itself very strongly in our speech, even in those cases in which some attention would reveal its evident inappropriateness. For example, consider the sentence, 'It is raining.' Where is the 'It' that would, according to the sentence, be 'the rainer who is doing the raining'?" - (37)

If this seems familiar, perhaps you just read it in the article by Brian Dean I linked to in the first paragraph above. (Skip down to "Multiple Model/Frame Semantics") But Brian was quoting Robert Anton Wilson from a 1986 book, The New Inquisition. Did RAW steal from Bohm? I was guessing we'd find the "It is raining" in Benjamin Lee Whorf's Language, Thought and Reality, but after spending a couple hours in that text, I didn't find it. I couldn't find it in Korzybski, either.

Online, I found the "It" in "It is raining" is now referred to by grammarians as a "dummy pronoun." (Chomsky is in line with this idea, which seems like yet another of his epicycles.) I also found some interesting stuff online about "it" "raining" in Wittgenstein and J.L. Austin and then a bunch of semanticists influenced by Edward Sapir and Benjamin Lee Whorf (who both Lakoff and Wilson cite as influences), but no "smoking gun."

However, both Bohm's line and RAW's had such a strong whiff of Whorf I push all my chips onto the Whorf number and say let it ride. Why? Well, Bohm is no help at all. In his notes on language he gives no citations. Wilson frequently cited Whorf with regard to how the structure of Indo-European languages - which has the subject-predicate structure in which some subject/noun must be "doing" (verb) the whatever - as conditioning our thought in a way that's not consciously available to us unless we read people like Whorf, or Fenollosa, or Nietzsche or certain Modern poets, or a few others. Or maybe just have some rare intuition and suspicion about ideas that have language somehow mapping onto "reality" in some neat way...

If you've never read Whorf, here's some flavor, from his paper "Science and Linguistics," (1940):

"In English we divide most of our words into two classes, which have different grammatical and logical properties. Class 1 we call nouns, e.g., 'house', 'man'; class 2, verbs, e.g., 'hit', 'run.' Many words of one class can act secondarily as of the other class, e.g., 'a hit, a run' or 'to man (the boat),' but on the primary level, the division between classes is absolute. Our language thus gives us a bipolar division of nature. But nature herself is not thus polarized. If it be said that 'strike, turn, run,' are verbs because they denote temporary or short-lasting effects, i.e., actions, why then is 'fist' a noun? It is also a temporary event. Why are 'lightning, spark, wave, eddy, pulsation, flame, storm, phase, cycle, spasm, noise, emotion' nouns? They are temporary events. If 'man' and 'house' are nouns because they are long-lasting and stable events, i.e., things, what then are 'keep, adhere, extend, project, continue, persist, grow, dwell,' and so on doing among the verbs?"

"On the other hand, in Noontka, a language of Vancouver Island, all words seem to us to be verbs, but really there are no classes 1 and 2; we have, as it were, a monistic view of nature that gives us only one class of word for all kinds of events. 'A house occurs' or 'it houses' is the way of saying 'house,' exactly like 'a flame occurs' or 'it burns.' These terms seem to us like verbs because they are inflected for durational and temporal nuances, so that the suffixes of the word for house event make it mean long-lasting house, temporary house, future house, house that used to be, what started out to be a house, and so on."
-Language, Thought and Reality, Whorf, (215-216)

(note to self: every time I return home, let me see it like this: "a house occurs." then note effects on perception of the atomic swirl of the tao)

I suspect Bohm read Whorf, but he didn't let on in the footnotes or citations or the bibliography.

                                                Robert Anton Wilson

In Wilson's detective novel, Masks of the Illuminati, in which James Joyce and Albert Einstein team up to solve a strange young man's strange problem, we read:

"Much of the universe, alas, is loveless, " Einstein said. "But no aspect of it is lawless."

"So it seems to logic," Joyce said argumentatively. "But logic is only Aristotle's generalizations of the laws of Greek grammar. Which is part, but only part, of the great wordriver of consciousness. Chinese logic is not Aristotelian, you know. Other parts of the mindriver of human thought are totally illogical and irrational. You have shown mathematically, Professor, that space and time cannot be separated. The psychoanalytic study of consciousness is rapidly proving what Sir John and I have discovered in different ways, introspectively: namely, that reason and unreason are also seamlessly welded together - like your two Tar Babies after a prolonged fight...." (229-230)

Wilson has Joyce use Finnegans Wake-ean portmanteaus "wordriver" and "mindriver," which function as poetic metaphors, but not in the foundational sense of ordinary thought that Lakoff is concerned with. "Mindriver" and "wordriver" do give the reader the sense of the dynamic, flowing nature of minds and language, however, no? However, the riffs about Chinese logic and the every-day-ness of the "illogical and irrational" seem quite in keeping with current cognitive science. For example, here's Lakoff on basic cognitive science and our own political views:

(Lakoff says there are two broad "common misunderstandings" about our reality tunnels, only he uses the term "worldviews," because he's an esteemed and tenured academic at Berkeley. We are only concerned with the first misunderstanding here):

"The first is that many people believe that they are consciously aware of their own worldviews and that all one has to do to find out about people's views of the world is to ask them. Perhaps the most fundamental result of cognitive science is that this is not true. What people will tell you about their worldview does not necessarily accurately reflect how they reason, how they categorize, how they speak, and how they act. For this reason, someone studying political worldviews must establish adequacy conditions for an analysis, just as we have done. As we shall see, the kinds of things that conservatives and liberals say about their political worldviews do not meet these conditions of adequacy. If you ask a liberal about his political worldview, he will almost certainly talk about liberty and equality, rather than a nurturant parent model of the family." - Moral Politics (36)

                                                  Prof. George Lakoff

As Brian Dean suggested, readers of both Wilson and Lakoff could compare and contrast Lakoff's very deep metaphors that govern political thought: the liberal "nurturant parent model" vs. the conservative "strict father" model, with Wilson's liberal values as "oral-matrist" and conservative values as "anal-patrist." (See Ishtar Rising) Both thinkers emphasized these were Idealized Types and most of us swing more toward one of the other, but we all "have" or deeply understand aspects of the other type.

I remember Lakoff talking in a packed-to-the-rafters space in Berkeley about these models; we liberal types have the circuitry for understanding the Strict Father moral system because we've lived in a world where this commonly exists. As he put it, if you didn't have these neural pathways you'd watch an Arnold Schwarzenegger film and go, "What did any of that mean?" 

Lakoff's basic metaphors for morality and politics stem from our embodiment as certain types of beings, and from what feels good to us, forms of biological well-being being nonmetaphorical morality. I find his ideas - scattered through a number of books, but here I'm mostly thinking of Moral Politics, The Political Mind, and the seminal (yet another "dry" academic non-fiction book that puts me in a psychedelic head-space), Metaphors We Live By. This last was considered in its time (1979-80) to be "experiential linguistics" according to Randy Allen Harris in his book The Linguistics Wars. Slowly, this school of cognitive neurosemantics has, in my view, supplanted Noam Chomsky's overly formal and far-too-Cartesianly "rational" school of linguistics (which Lakoff eviscerates in The Political Mind), mainly because Chomsky was never able to account for semantics. This is my opinion, of course, but I think history will show this view not inaccurate.

Brian Dean found, as far as I can see, the best example in Wilson's writings - in the first chapter of The New Inquisition - to compare RAW's ideas about metaphor as essential and basic to everyday human thought, to Lakoff's. As far as I know, Brian Dean is the first to contrast and elucidate these two disparate writers.

RAW saw "framing" as basic to learning. Where the passages Dean cites seem more about pointing out the unconscious ("hypocognitive"?) aspects metaphors and the structure of language have on what we take to be "reality," Wilson also sees the potential of new media (as of 1991) to force us into new "reality tunnels" and see them for what they are, so we can consciously and selectively switch from one to another. Dean uses the term "metaphorical pluralism" as isomorphic to Wilson's "model agnosticism" which in turn looks as the same genus as Lakoff's "frame semantics." I see this too. Any way we "frame" it, practice of these meta-modes of thought can, as Dean writes, possibly depolarize political debate and invigorate media critiques. But because metaphors are to us something like water is to fish, we must first "see" these metaphors for what they are, then, as Wilson puts it in Buddhistic terms, detach ourselves from fixed beliefs:

"The most important discovery of modern neuroscience, I think, consists in the discovery that every 'reality' we perceive/create has emerged from an ocean of more of less random signals, which our brain has edited, organized and orchestrated into what social scientists call 'glosses' or 'frames' - reality tunnels, in Leary's language. As Korzybski noted over and over, it is only due to the speed of conditioned reflexes that we do not even notice our role as co-creators of these reality-tunnels [...] Learning a new art or science requires what psychologists call 'reframing.' Abandoning a fallacious dogma and accepting new facts requires 'reframing.' The cure of any neuroses or compulsion requires 'reframing.' To grow means to reframe, or to change reality-tunnels. But we cannot do this if we have a conditioned attachment to conditioned perceptions and conditioned frames or glosses. We all want 'liberation' but we rarely notice how conditioned reflexes make us our own jailers." - Cosmic Trigger vol II: Down To Earth, (258-259)(italics in original), excerpted from the chapter, "Cyber-Space and Techno-Zen."

The "ocean of more or less random signals": Lakoff would emphasize that yes, but within the constraints of human embodiment, which is no small thing. EX: When we describe someone as "warm," it has to do with being held by mom or dad, way back: this was how we first knew "warmth." Warm is good, because it felt good, and my friend is "warm" because it feels good to be around her.

Obviously, RAW sounds a lot like Lakoff here with the emphasis on "framing," but there seem to me some crucial differences.

Cosmic Trigger II came out in 1991, but I doubt he'd read much of Lakoff. When he cites "frames" he's probably thinking of the circles around wonderful sociologist Erving Goffman, who started using the term in the late 1960s/early 1970s, as Lakoff points out. Lakoff also says the AI pioneer Marvin Minsky used "frames" by 1974. Wilson was interested in AI too. The late Berkeley linguist Charles Fillmore, a Lakoff mentor who perhaps did more to help Lakoff break away from Chomsky than any other thinker (my guess, I will ask Lakoff about this for confirmation), is "the founder of frame semantics, and has studied frames in more detail than anyone else." - Political Mind (250). Wilson's audience seems to be the stoned intelligentsia; Lakoff's seems to be other academics or the intelligent lay public. Lakoff goes into very fine detail about the neurobiological basis of our frames and has read an enormous amount of the literature by and for people whose politics he disagrees with, in order to fully understand them. Wilson advocated doing this too, but as an exercise for the mind/body in order to see how many reality tunnels are out there. Wilson was a freelance writer and developed a very entertaining style and was one of the last truly great generalist intellectuals. Lakoff is a tenured academic at the top public university in Unistat; Lakoff seems, for an academic cognitive scientist, profoundly generalistic, but whether he's writing books on math, anthropology, poetry, politics, or embodied cognition, it's always grounded solidly in his cognitive science framework. (Lakoff might be considered an academic generalist? This fits well with cognitive science's original goals: for specialists in one of these to be well-versed in the others: Anthropology, Philosophy, Linguistics, Neuroscience, Artificial Intelligence, and Psychology.)

The passage I quote from Cosmic Trigger vol II seems to be about learning though, learning to decondition ourselves from one "true" fixed belief in a Buddhistic move towards detachment and therefore liberation; and Lakoff's political work is an extension of his own political values and he wants those of us who have progressive and liberal views to be able to able to articulate them well in the political sphere. He's written popular manuals on how to do this. He said at a talk I attended in Berkeley in mid-2007 that Obama had at least one of his books on his desk. However, this work of making our reality tunnels into reality labyrinths, articulating our frames to activate the neural pathways in our listeners that will want less violence and more empathy in our politics? It's not easy. As Wilson says:

"The known techniques for curing the problem - reframing, deconditioning, getting rid of the spooks, detaching from fixed ideas - have all had major drawbacks that notoriously prevent popularizing them. Most of the effective techniques take hard work." (italics in original: CT2, 259)

Notes
1. Brian Dean's engaging blog is NewsFrames. I thank him for inspiring my above blogspew. (This one.) Certain readers of Lakoff might have a blast giving a close reading to Wilson's The New Inquisition, pp.3-29; if still interested/amused, see Prometheus Rising pp.99-100, on metaphors and Euclidean space; a Wilson historical novel, The Earth Will Shake, p.207, for Vico-based ideas on metaphor, myth, and The Keys of Solomon; and actually: Schrodinger's Cat Trilogy, pp.513-521. (Wilson was very open about discussing his influences. If he had read Lakoff, I think we'd know, yet he never mentioned him that I know of.) If you read these 8 pages you'll think he HAD to have read Lakoff. But the truth is, 90%, if not all of this was written before Lakoff and Johnson released Metaphors We Live By; I do think the potent ideas brewing around frame semantics at Berkeley filtered into the nearby neighborhoods and percolated into the general intelligentsia there, c.1975-79. I think RAW got his Lakoff second or even thirdhand, and of course he'd be receptive, being thoroughly steeped in Whorf, Fenollosa, Korzybski, Nietzsche, and Vico.

2. Although Lakoff cites Charles Fillmore, Erving Goffman and Marvin Minsky for the "frame" meta-metaphor, I note from Proceedings of the First Annual Meeting of the Berkeley Linguistics Society, p.130, that Fillmore himself noted that Goffman derived his idea of "frame" in 1974's Frame Analysis (see p.7 there) in which Goffman says he derived the term from Gregory Bateson.

3. It seems a commonplace, at least in Unistat, to look at Lakoff's work on politics and assert he's the Left wing version of the Right's Frank Luntz. Which is fatuous. The profound scholarly robustness of Lakoff's total body of work makes this claim embarrassing to he who utters it. Lakoff works with a vast community of scientists and scholars, and his work is embedded down to the neuronal level. See his Berkeley colleague Jerome Feldman's From Molecule To Metaphor and/or How We Think, by Gilles Fauconnier and Mark Turner.

4. If a reader of this blog knows of a pre-1980 use of the example of "It is raining" and the lack of referent for "It" as an example of how the Indo-European structure of language can condition thought, please chime in in the comments! Wilson had joked that possibly "It" referred to Zeus, which would be yet another example of Wilson riffing off his reading of Vico, or as just another example of how archaic patterns of thought can reside in our language habits.

5. Re: the "vaccination card" read in our genes: for archeological, linguistic, geological and DNA traces as "texts" to be "read," see an amusing take in On Deep History and the Brain, by Daniel Lord Smail, pp.46-48

6. The monistic view of nature among the Noontka of Vancouver Island I quote from Whorf? That seems to be what David Bohm wants, all the while - I guess - we humans would be in full realization that our human world - the Explicate Order - emanates, or is constantly unfolding, from the truly unified quantum realm, the Implicate Order, which demands capitalization, by my view.

7. AN UPDATE: I asked Prof. Lakoff via email, and he claims he'd broken with Chomsky by 1963. So, I was off by 12 years. I believe the main reason I was off by so much was my reading of the marvelous book by Randy Allen Harris, The Linguistics Wars.

                                           graphic by Bob Campbell

Monday, November 21, 2011

George Lakoff and Metaphorical Framing for Occupy, u.s.w.

I just found out Professor Lakoff had back surgery recently, and is getting around with a cane. I hope he makes a full recovery; he's one of the most important thinkers in Unistat, maybe the world, as far as I'm concerned. He's a tremendous thinker, a sweet guy, and Noam Chomsky's bete noir.

Right now, Lakoff is concerned that the Occupy movement doesn't know how to adequately frame their desires, wants, demands. (Hint: He thinks they should frame their patriotism.) But he has very recently contributed an essay addressing this very issue, which I highly recommend for my Dear Readers.

[Any readers who want to understand Lakoff's cognitive neurolinguistics on a deep level might want to get hold of the book he co-wrote with philosopher Mark Johnson, Metaphors We Live By. The same approach, but with a more laser-like focus on the Unistat political scene is Lakoff's Moral Politics: How Liberals and Conservatives Think. Also see his political-neuroscience book The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain. (That book has been reissued in paperback with a different subtitle.) For a very deep and epic heavy sled-run on the neuroscience underpinning all of this stuff, see Jerome Feldman's From Molecule To Metaphor: A Neural Theory of Language.]

Lakoff acknowledges forerunners of the thought-is-constituted-in-metaphors schema, but says only his (and Feldman's and many of their colleagues) are truly "scientific." The forerunners Lakoff has mentioned (in The Political Mind, first published in 2008) are Charles Fillmore, Erving Goffman, Ernst Cassirer and I.A. Richards (I wrote about Richards HERE); going back a bit further, Nietzsche (I wrote something as the OG HERE on Fred N). Going back the furthest, Lakoff tips his hat to Giambattista Vico (1668-1744). In earlier work, Lakoff has acknowledged the influence upon cognitive neurolinguistics such eminent thinkers as Wittgenstein, Edward Sapir, Benjamin Lee Whorf, and Lofti Zadeh.

                                  Maverick sociologist Erving Goffman, author of The Presentation of Self 
                                             in Everyday Life and many other mindblowing and readable books. His 
                                             central metaphor was All the World's A Stage. We assume roles, act our 
                                             parts, depending on the social situation, or framework we find ourselves in.

Keeping in mind Lakoff's recent essay for Occupy Writers, indulge me a bit and consider the use of language in class warfare (Marxist terminology is something Lakoff shies away from). A few blogs ago I pointed out that when budget slashing that would harm the non-rich the Republicans frame this as "reform." But when anyone suggests that the tax rates for the wealthy go back to the level they were in 1999, it is "class warfare."

Reading Lakoff and his influences my main model for why and how we are in this MESS we're in now is because the party that serves the 1% have a longer history of study and implementation of the most scientific uses of cognitive neurolinguistics...but they started to use knowledge about these largely unconscious processes far before Lakoff was studying the stuff, and it certainly wasn't called "cognitive neurolinguistics; rather is was called "advertising" or "Public Relations," or as the mandarin journalist Walter Lippmann called it, taming the Bewildered Herd.

The right-wing think tanks have been studying what amounts to Advertising and then applying it to politics; they've been doing it for a long time. Meanwhile the other parties that seek more parity? They speak in the patois of the educated, rational person. Indeed, they think like 18th century Enlightenment people, who believed in disembodied Reason, that if people could only know their self-interest they would Do The Right Thing, and that emotion has its place in life, but it really only gets in the way of Reason. They are the "egg heads" that a majority loathe, and tune out.

And now, with an explosion of neuroscientific knowledge, we know this is all wrong. Republicans speak using the patois of Reason also, but they do so with an idea that, as one of the founders of Unsitat, John Jay said, the owners of the country ought to run it. The best people have the most money. That sort of thing.

Lakoff has been at pains over the past 12-15 years trying to get the educated class to understand that most of the electorate are not primarily Rational Beings as Chomsky thinks, but bi-conceptual political beings: they are largely responsive to Strict Father frames of political language (see his book Moral Politics), or Two-Parent Co-Nurturing frames. Both frames are built on sets of metaphors that are physically instantiated in neural circuits. Probably everyone reading this, no matter what your political persuasion, can understand both frames, because we have experienced them over and over in our lives. This is a definition of Lakoff's "bi-conceptual." But one of those two frames tends to govern our political/economic/social thought more than the other, because of our life-experience, most of which was processed at unconscious levels. Lakoff has also been trying to get liberals to understand that the "conservatives" are way ahead in using this knowledge, and it's probably the main reason that so many of the so-called 99% vote for the interests of the 1%...

Lakoff thinks it's time the 99% wake up to frames, metaphors, and just generally using language and imagery to activate the neural circuits that articulate the values of equality, fairness, nurturing, and that aspect of freedom from.

If "The Empire never ended," it has largely been because those who best manipulate the symbols have been able to manipulate the land, capital, wealth, laws, rulers, etc.  So another way of framing Lakoff's "frames" is language as class warfare. Or Robert Anton Wilson's description of what Vico's linguistic theories were: "transpersonal linguistics." Or a rather blunt way to frame it: language as the tried-and-true Mind Control device?

This is, to me, the locus of the most radical aspect in our political world now. And it probably always has been. But now, as long as things are as bad as they are that people want to pitch tents in the hearts of the metropolises and get beaten by cops, it's probably about time more of them knew this stuff. Spread the word!

Anyway... Vico seemed to know all this, before the year 1750. More on that soon.

Here's Lakoff on conscious use of metaphors - framing - and how natural it is. 5 minutes: